Press Releases

 

6/10/08
AVIDERE CO-AUTHOR OF THE INTERNATIONAL SPA ASSOCIATION RESOURCE GUIDE

Phoenix, AZ – (June 10, 2008) – ISPA, the international professional organization that represents more than 3,200 health and wellness facilities and providers in 83 countries, selects Avidere, LLC to provide the image management business guidelines and principles for the renowned ISPA Resource Guide---a hands-on interactive how-to guide created for spa owners, directors and high level managers.

The ISPA Resource Guide help spa professionals better manage their business and compete in the marketplace. The Image Management section provided by Avidere outlines the principles of successful image management and includes:
  • Creating an image mission statement for the spa and employees
  • Defining image dress and grooming standards for employees
  • Implementing a spa uniform apparel program
  • Providing employee image management training including dress and grooming
  • Managing the spa image of the facility cleanliness and maintenance
  • Evaluating customer image perceptions of the spa
"It is a great honor to share our image expertise with The International Spa Association and to play a part in helping spas capitalize on the image aspect of their business," says Roberta Hughes, president of Avidere. "Spas play such an integral role in helping individuals care for themselves. Practicing effective image management strategies will help spas better serve their customers," adds Hughes.

As health and wellness centers in the spa community continue to grow, it is becoming more important for spa business owners to distinguish their brand in the marketplace. In a heavily service oriented market, employee image plays an integral role in the overall customer satisfaction and experience.

"Your employees ARE your company brand. People tend to relate to or identify with others who mirror similar image values. Your employees are walking examples of your company image, creating an affinity for the type of customers you will attract to your business. No more is this true than in the spa industry that provides image services," comments Hughes. "A customer is more likely to feel comfortable and confident in receiving image services when the employee themselves mirror similar standards." adds Hughes.

ABOUT AVIDERE
Headquartered in Phoenix, Arizona, Avidere provides highly specialized image consulting services to businesses and individuals who want to strengthen their visual communication and branding power. Avidere services include professional image training programs, uniform branding consulting, image consulting certification training, wardrobe workshops, and personal image services. To learn more about Avidere please visit www.avidereimage.com