Press Releases

 

9/10/05
Avidere - First Company to Offer Wardrobe Styling and Image Services to the Spa Industry

SALT LAKE CITY, UT –(September 10, 2005) – Avidere, LLC, an image management and style company, is the first company to offer Wardrobe Styling Services to the Spa industry. The main objective of Avidere is to better educate consumers on how to harness the power of image to improve their quality of life. To do this, they plan to make the secrets of Image Consultants and Wardrobe Stylists available to the general public through Wardrobe Styling Services offered in spas.

“Today, spas offer a wide range of services that meet just about every need. Yet, we seem to have neglected one major area closely connected with our mind, body and spirit…..our second skin. Indeed, clothing is our second skin. Your appearance affects the way you think, feel and act, and determines how others respond to you” says Roberta Hughes, president of Avidere.

“Popular reality TV shows and fashion magazines have heighten consumer awareness and increased the demand for image and wardrobe styling services to be made more readily available to everyone. We see a great opportunity for spas to capitalize on the media exposure and grow their business by offering wardrobe styling services in their spas,” says Hughes.

The Wardrobe Styling training program will be available to spas in October 2005. “We are taking a very technical and extensive program—concepts that are taught by Fashion Institutes, Designers and Image Consultants everywhere—simplifying and adapting it to be used in all types of spas, ” continues Hughes. Spas can send attendees to a six day intensive training course that will allow them to offer a variety of wardrobe services that are both profitable for the spas, emotionally rewarding for the spa stylist and life-enhancing to the spa customer.

“We are very excited to make this information available to men and women everywhere. The spa setting is the perfect environment to educate the consumer about the ‘Power of Image’, and the impact it has on the many aspects of our lives. Spas will greatly benefit from being able to complete their guest’s transformation by offering these valuable services”, says Hughes.