AVIDERE, Inc. ~ Press

Press Releases

10/7/10
AVIDERE PROVIDES IMAGE SERVICES FOR CINTAS' WEAR THE CARE™ CONTEST WINNER

SCOTTSDALE, AZ – (October 7, 2010) – Cintas, the nations leader in Uniform Fashion Apparel Design, selects Avidere, LLC as the premiere image consulting firm for the 2011 Wear the Care™ Contest.. In its third year, the contest offers the winning healthcare facility an opportunity to transform their image with a $10,000 apparel makeover from Cintas and an image seminar for healthcare staff conducted by Roberta Hughes, president of Avidere, LLC, and an expert Cintas image consultation. In addition to the apparel makeover, the grand prize winner will receive a $1,000 donation to the facility's foundation in the entrant's name.

The Wear the Care Contest offers healthcare facilities an opportunity to update their image while giving patients the comfort of easily identifying staff. "Healthcare staff image plays a crucial role of patient satisfaction and safety," said Roberta Hughes, president of Avidere." "Last year I had the pleasure of working with Cintas and the Wear the Care contest winner, Jackson Madison County Hospital in Jackson, Tennessee. The event was well received."

Avidere image training products and services help healthcare organizations provide a consistent professional image company-wide for a fraction of traditional training costs. "Partnering with Cintas provides the contest winner a total image solution and ensures a consistent professional image throughout the healthcare facility long after uniform roll-out," says Hughes.

"The new uniforms and image training give staff members confidence whenever they enter a room," said Leila Frankland, foodservice manager for Jackson-Madison County General Hospital. "There has been an attitude change. Patients and managers talk about how much more the employees smile and look happy and how they're more outgoing. They feel good."

To enter the 2011 Wear the Care contest, healthcare professionals must submit details of why they feel their department staff needs a new apparel program, the impact they anticipate it will have on patient satisfaction and a photo of current apparel. Entries must be received by December 31, 2010. For full contest rules and to enter, go to www.wearthecare.com. For more information about Cintas' solutions for healthcare, go to www.cintashealthcare.com.

ABOUT CINTAS CORPORATION

Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized services to businesses of all types. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a Nasdaq-100 company and component of the Standard & Poor's 500 Index.

ABOUT AVIDERE, LLC

Headquartered in Scottsdale, Arizona, Avidere, LLC provides image training services and products to businesses of all types. Avidere is the first image company to develop image training DVDs specifically for the healthcare industry. Avidere consulting services include dress code policy evaluation and creation, uniform program design and training seminars and products for individuals and corporations. Visit www.avidereimage.com for a full listing of Avidere products and services.