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In 2003, President and Founder Roberta Hughes, started Avidere, LLC to provide image and style services to the media, corporations and individuals in Utah. In the spring of 2005, Avidere expanded by offering styling services and products to the spa industry. Desiring to provide the general public accurate image and style information, Avidere launched Fashion Stylist Certification Training programs, making it possible for other professionals to offer Avidere Services. In the fall of 2007, to meet growing consumer demands, Avidere instituted an Independent Fashion Stylist program, providing image and style consultants' on-going support and the ability to provide Avidere Services in select cities throughout the U.S. In 2009, Avidere produced a series of professional image training products for individuals and corporations and became the first to release a professional image training DVD for the healthcare industry.

Combining over twenty-five years of business and image management expertise, Avidere provides its clients a unique perspective and competitive image advantage. We understand the dynamics of visual communication and the powerful impact your image can have in life and business. Our services have helped hundreds of individuals transform their image and lives through our renowned image and styling services. Avidere professional image training programs, employee dress code policies and uniform consulting services have helped organizations distinguish their brand, maximize employee performance and transform their customers experience.

Avidere clients consist of spas, corporations and individuals. Men and women of all ages have sought Avidere's expertise throughout the years. Our corporate clients include in part: Wells Fargo, University of Utah Hospital, Cintas®, Intermountain Health Care, Smith Barney, Harman Corporation, International Spa Association, Henriksen Butler, Ocean Reef Club, Holiday Inn Select, Edwards Garment®, and Clear Channel Broadcasting. Spas including Royal Palms, Rolfs Day Spa, Cimmaron Spa, Cliffs Spa, and the Gateway Aesthetic Institute and Laser Center are recipients of Avidere services.